Artificial Intelligence and the Creative Industry

Maksimiliyan Yanakiev • November 27, 2023

How AI Technology Is Affecting The Creative Industry

A woman is holding a red flower in front of a robotic arm.

The creative industry is undergoing a major transformation, with advances in artificial intelligence (AI) playing a big role. AI technology is now being used to automate processes, increase efficiency, and improve customer experience in the creative industry. But what exactly is AI and how will it impact the creative industry? Let’s take a look.


What Is Artificial Intelligence?

AI is a branch of computer science that focuses on developing machines that can perform tasks traditionally requiring human intelligence. This includes tasks such as problem solving, decision making, and language processing. AI technology is becoming increasingly sophisticated and is being used across many different industries to automate processes, improve efficiency, and enhance customer experience.


The creative industry has always been driven by creativity - something that machines can't replicate. However, they are able to provide assistance in many aspects of the creative process. For example, AI-powered design software can make it easier for graphic designers to create stunning visuals quickly and easily. Additionally, AI-driven automation tools enable marketers to analyse data more accurately, identify trends faster and respond more effectively to customer needs. These tools are not only making life easier for creatives but are also helping them produce better work faster than ever before.


AI technology is also being used to create content for websites and other digital platforms. By using natural language processing algorithms and machine learning technologies, computers can generate unique content based on user input or existing material such as articles or videos without the need for human intervention. This could be particularly useful for businesses who need a lot of content created quickly without compromising on quality or accuracy.


As you can see from this article, AI technology is transforming the creative industry in many ways - from automating mundane processes to creating unique content at lightning speed! As advances in AI continue to be made, we will likely see an even greater shift towards automation in the future - one that could revolutionise how we think about creativity and productivity! Whether you’re running your own business or working as part of a team within a larger company or organisation, understanding how AI technology works will ensure you stay ahead of the curve!


-------------------------------------

The above content was generated entirely by an AI content generator. To find out more about how

Max Boost Consulting is embracing the power of AI and how we can help you benefit too, get in touch here.


Two women are sitting on a porch using their cell phones and laptops.

Embracing Freelancing and Remote Work: Gen Z's Professional Paradigm Shift in Cyprus

By Elli Ioakim • May 13, 2024
In the digital age, the traditional career trajectory has undergone a significant transformation, especially for Generation Z professionals. Unlike their predecessors, who often followed a linear path of entering the workforce through traditional employment structures, Gen Z is breaking away from the norm, gravitating towards freelancing and remote work right from the start. This shift is particularly evident in Cyprus, where young professionals are leveraging digital platforms like LinkedIn and local websites such as freelancers.cy to carve out their own paths in the professional world. So, why exactly are members of Gen Z flocking to freelancing and remote work in Cyprus? 1. Flexibility and Autonomy One of the primary reasons driving Gen Z towards freelancing and remote work is the desire for flexibility and autonomy. Unlike traditional 9-to-5 jobs, freelancing allows individuals to set their own schedules, choose their projects, and work from anywhere with an internet connection. For young professionals in Cyprus, this flexibility aligns perfectly with their lifestyle preferences and aspirations for work-life balance. 2. Embracing Digital Nomadism The rise of digital nomadism, fueled by advancements in technology and communication, has captured the imagination of Gen Z professionals worldwide, including those in Cyprus. With the ability to work remotely, many young Cypriots are embracing the opportunity to travel, explore new cultures, and work from exotic locations while still earning a living. This lifestyle appeals to their sense of adventure and desire for new experiences. 3. Economic Opportunities In Cyprus, where traditional employment opportunities may be limited, freelancing and remote work offer a viable alternative for Gen Z professionals to access a global marketplace. By leveraging their skills and expertise on international platforms, young Cypriots can connect with clients and companies from around the world, opening up a wealth of economic opportunities that may not be available locally. Moreover, the ability to charge per project rather than by the hour empowers them to negotiate fair compensation, allowing them to leverage a more decent wage, especially in countries like Cyprus. 4. Skill Development and Specialization Freelancing allows individuals to hone their skills in specific areas of interest and develop niche expertise. For Gen Z professionals in Cyprus, this focus on skill development is crucial for staying competitive in an increasingly digital and globalized economy. By working on a variety of projects across different industries and geographies, young Cypriots can build a diverse portfolio and position themselves as experts in their respective fields. 5. Digital Platforms for Self-Promotion The proliferation of digital platforms like LinkedIn and local websites such as freelancers.cy has made it easier than ever for Gen Z professionals in Cyprus to showcase their profiles, skills, and expertise to a global audience but also find professional matches within their country. These platforms serve as virtual marketplaces where individuals can create professional profiles, network with peers and potential clients, and find new opportunities for freelancing and remote work. By harnessing the power of these platforms, young Cypriots can amplify their visibility and attract lucrative projects from clients around the world. In conclusion, the shift towards freelancing and remote work among Gen Z professionals in Cyprus is driven by a combination of factors, including the desire for flexibility, autonomy, economic opportunities, skill development, and the availability of digital platforms for self-promotion. By embracing this new professional paradigm, young Cypriots are not only redefining the way they work but also seizing the opportunities of the digital age to chart their own paths towards success and fulfillment.
A tablet with a graph on it next to a pen

GA4 Migration : The FAQs

By Maksimiliyan Yanakiev • November 28, 2023
From July 1st 2023, Google Analytics will change forever. The immensely popular Google Analytics 3 or Universal Analytics platform is set to be replaced with Google Analytics 4 and UA will no longer be tracking data from July 1st of this year. This has led to many businesses switching over to GA4 and then getting lost in what is quite a new and confusing system, especially for those quite familiar with the layout of Universal. Amongst our partners, the same FAQs around Universal Analytics and GA4 migration keep coming up so we thought it would be useful to look at some of the most prevalent today from the main differences between GA4 and Universal Analytics as well as the new GDPR implications imposed by GA4 that you will need to be aware of. As with anything new, GA4 is a platform that has caused a lot of panic in the digital marketing world but if you approach it with the right mindset and you know what to expect, you will be able to manage the GA4 migration process a lot better as well as make faster use of the new features GA4 offers. What are the main differences between GA4 and Universal Analytics? Quite a lot of the differences between GA4 and Universal are things that we previously didn’t use or were things we barely used, which is good. Bounce rate is gone and replaced with ‘engagement’ which feels more accurate and useful. Most of the reports feel neater and tidier. The general overviews feel easier to understand and use. The best way I can sum it up is that UA feels like a professional version while GA4 feels a bit more entry level, with a lot of the data simplified and put into easy reports. What is dual tagging? Will it save my historical data? Dual tagging is a part of the GA4 migration process where you tag your site with both Universal and GA4 tracking codes. This is designed to provide your site with the best of both worlds and allow you to familiarise yourself with the new GA4 before Universal is shut down. It is important to note that dual tagging is not a long term solution and it will not save your historical data. The only way to permanently save your historical data is to export it from the platform and this makes year-on-year reporting more difficult. What are the benefits of GA4 for my clients? In terms of the benefits for clients, GA4 does appear to make reporting clearer and easier. You can export reports straight from google analytics and the setup appears to be a lot more suited around the Google Data Studio reports you can create. GA4 feels tailored more for convenience in that regard. This mostly benefits Package 3s and our own clients as it allows for more in-depth reporting while keeping it low on time consumption. You can even pull in graphs and tables which will be good for adding extra value and clarity to the reports. What are the benefits of GA4 for suppliers (e.g. agencies/consultancies/freelancers)? It’s far more streamlined than Universal. Conversion tracking seems easier to set up and google does a lot of it automatically. As mentioned above, pulling reports out of GA4 could be highly beneficial and save time while providing a more accurate service. Google can also recommend tracking and conversion events based on industry which will be useful as we get more familiar with the product. This mostly feels a bit more easy to use and it feels more active, Google offers a lot of recommendations. What do I need to be mindful of when carrying out migrations? Tagging seems to be easier than I thought with a similar system to that of UA. However, I tried this with an old client and it doesn’t seem to have worked. It’s something to look into further and it may take longer to start sending through data. How do I stay in line with GDPR/ How does GA4 change GA and GDPR? Technically, GA in any of its guises is not strictly gdpr compliant, mainly due to Article 14* and this was one of the main reasons for GA4’s development. GA4 was revised to ‘tick GDPR boxes’ by introducing the following functionality; Data deletion mechanism. Users can now request to surgically extract certain data from the Analytics servers via a new interface. Shorter data retention period. Webmasters can now reduce the default data retention period to 2 months by default (instead of 14 months) or configure a custom limit. IP Anonymisation. GA4 doesn’t log or store IP addresses by default. *Article 14: “The controller (the company) that intends to carry out a transfer of personal data to a recipient (Analytics solution) in a third country or an international organisation must provide its users with information on the place of processing and storage of its data” However, GA4 is still not strictly GDPR compliant and while GA4 is still relatively new, the EU is constantly cracking down on data protection associated with Google Analytics so you need to be cautious of your responsibilities when it comes to data and know what you can and can’t do in terms of using that data. Most websites manage their obligations to GDPR by; Having a privacy policy clearly displayed and accessible on the website that explains if/how/where data is collected and used including data relating to browser behaviour and cookies (which can lead to the browser being retargeted with similar content from other sites, platforms and indeed Ads!) There is also a requirement for websites to request permission to save/use data in the event they should ever return to the website (i.e. a cookie / cached data) so it loads faster and the user can find/access info more easily). This is typically served by the pop up banner that you usually see on a website relating to cookies/data. Now is a good time to start the GA4 migration process for you and your clients to GA4 as the new system is quite different from what you might be used to and it allows you to familiarise yourself with the new reports and the new conversion tracking as well as collect some historical data so that you can at least have some data before the big switch. Contact us if you need help with your GA4 Migration hello@maxboostconsulting.com